Cross-functional strategies: hospitality, communication & innovation
What does hospitality mean in a heritage site? How can we improve information and communication? Which strategies can be tailored to different target audiences, and how can we ensure a welcoming experience for all visitors? How can innovative approaches be implemented in a historic site?
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Enhancing your heritage site through photography
Photography can also be used to showcase a historical monument or any heritage site: obtaining high-quality photographs of your site is essential for communication, publications, educational materials, as well as for organizing exhibitions, commissioning artists, and more. How do you contact a photographer? How do you organize a photography campaign and then save and share the images?
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Producing and testing an immersive digital device
As part of projects to develop embedded tools (tablet, application, headset), it is vital to guarantee the scientific relevance of digital content (including historical reconstructions) while offering a tool that is adapted to the various target audiences. This training course will introduce you to the methodology for developing content, and will focus on the tool prototyping phases through to user testing.
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Making hospitality part of a global approach
Visitor satisfaction is a key issue that begins long before the visitor arrives on site. It is measured, among other things, by the quality of the information provided, the relevance of the services on offer, the professionalism of the teams and the customer relationship, even after the visit.
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Communicating about your heritage site
Making your heritage site a must-see is above all about developing effective communications by asking the right questions: what is the objective, who are the target audiences, and what resources will be used? Social networks are also essential tools for boosting traffic, raising awareness and ensuring an online presence.
