Manage and promote a historic monument
This training program enables you to master the fundamentals of managing and promoting heritage sites. Delivered in a hybrid format, it combines online modules with three two-day in-person sessions. You will explore the challenges of local integration and tourism strategy, the issues related to the maintenance of built and green heritage, as well as the key principles of communication, mediation, and programming tailored to your site.
-
Reference : ST-05
-
On request - Group session
9.30am - 5.30pm -
Duration : 6 days
-
Price
Please contact us for a quote -
Audience
Heritage site manager (Public and private sectors)
Senior civil servant in local government
Director of cultural and heritage services -
Location
Please contact us for more information at cmn.institut@monuments-nationaux.fr -
Requirement : No prerequisites required
- CONTACT US
Objectives - Target skills
- Develop and promote heritage within a territory to audiences and partners
- Manage the operational administration of the heritage site
- Master the fundamentals of mediation, programming and communication
Detailed programme
SESSION 1
MAKING YOUR MONUMENT AN ASSET FOR THE TERRITORY
- Understand the territorial ecosystem of a historic monument
- What uses and activities for my historic monument?
- The different stakeholders and partners to involve in the project
ECONOMICALLY VALORIZE YOUR HERITAGE
- Enhance your heritage through privatizations and service offerings
- Economic and legal models
- Understand regulatory principles
SESSION 2
MAINTENING A HERITAGE SITE
- Ensure the maintenance of built and natural heritage
- Understand regulatory aspects
- Identify relevant contacts
ENSURE SAFETY AND SECURITY DAILY AND DURING EXCEPTIONAL EVENTS
- Know the legal framework and the actors in decision-making chains
- Ensure daily security
- Ensure security during events
SESSION 3
DESIGN CULTURAL MEDIATION AND PROGRAMMING FOR A HERITAGE SITE
- Develop a mediation offer for all audiences
- Know the main mediation tools and programs
- Design cultural programming
COMMUNICATE ABOUT YOUR HERITAGE SITE
- Know the essentials of communication
- Adapt communication to objectives, target audiences, and available resources
- Develop online presence and social media visibility
Methods & Procedures
TEACHING METHODS AND TOOLS
- concrete illustrated examples
- site visits
- project capsule: presentation by some participants of an issue related to their heritage site, followed by group discussions to develop recommendations
ASSESSMENT METHODS
- Knowledge questions