Innovating in a tourist and heritage site in times of transition

Building on six years of experience with the heritage Incubator, this training provides tools to initiate, test, and manage innovative projects, drawing on audiences, teams, and methods such as design thinking and service design. in a context of cultural, social, and ecological transition, agility becomes a strategic skill for heritage and cultural professionals.

  • ST-04

  • 9.30am - 5.30pm

  • 3 days

  • Please contact us for a quote
  • Domaine national de Saint-Cloud, Hôtel de la Marine

  • Face-to-face training

  • No prerequisites required

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Objectives - Target skills

  • Understand the fundamentals of innovation and user-centered methods, and explore their specificities in the cultural, heritage, and tourism sectors
  • Identify key trends in france and internationally, and learn from successes and failures through case studies
  • Adopt methodological tools to initiate an innovative approach (design thinking, co-creation, test & learn), involving teams and audiences in the innovation process

Detailed programme

INNOVATION IN HERITAGE SITES: A STRATEGIC ISSUE

  • Definitions: innovation, design thinking and service design, user-centered approaches – what are we talking about ?
  • Innovation challenges and levers: why innovate? which areas to focus on: mediation, reception, accessibility, cultural offerings, economic models, governance, etc.
    quick overview of current challenges and opportunities: environmental engagement, hybridization of uses, immersive experiences, well-being and mental health, citizenship and audience participation, etc.

METHODOLOGY FOR MANAGING INNOVATIVE PROJECTS: COMMON PRINCIPLES

  • Traditional project management vs. innovative project management: key principles of user-centered and agile approaches
  • Advantages and pitfalls of innovative approaches: levers and areas for caution

EXPLORATION AND INVOLVEMENT OF USERS

  • Methodologies for exploring user needs
    methodologies for innovative diagnosis of heritage site possibilities
  • Recruitment and involvement of users: regulations, best practices, and methods
  • Focus: social innovation (case study and feedback from the cmn incubator)

IDEATION AND FACILITATION OF COLLECTIVE INTELLIGENCE

  • Co-create internally: agile methods and management of collective intelligence
  • Participatory approaches: different levels of audience participation
  • Focus: organizational innovation (case study and feedback)

PROTOTYPE, TEST, AND CONTINUOUSLY IMPROVE

  • Test-and-learn principles: design prototypes and test them with users
  • Working with service providers on prototypes and tests
    create continuous improvement tools
  • Focus: digital innovation (case study and feedback from the cmn incubator)

Methods & Procedures

TEACHING METHODS AND TOOLS

  • Case studies (CMN incubator and external projects)
  • Peer sharing and feedback
  • Practical exercises in small groups

ASSESSMENT METHODS

  • Quiz
  • Designing a roadmap for an innovative project
  • Collective follow-up session at 6+ months to discuss the implementation of the various projects

SPEAKERS: SPECIALISTS (CMN TEAM)