Building the local and tourist network for your heritage site

A historic monument is inextricably linked to its local area and its network of partners, particularly in the tourist industry. You need to know them in order to work with them in the best possible way. Often highly sought-after, heritage sites have a strong appeal in their own areas, and several factors contribute to the development of their visitor numbers.

Photo de la Villa Savoye

  • FROM

  • 2 days

  • 1,150 - Please contact us for preferential rates
  • Owners, directors and managers
    of public and private heritage sites
    Cultural project manager
    Economic development officer
  • Domaine national de Saint-Cloud and online

  • Face-to-face

  • No pre-requisites - one online module to be completed before the face-to-face session

  • REGISTER

Objectives - Target skills

  • Understanding how the partner networks of a historic monument work (tourist, cultural and political networks)
  • Integrate the historic monument into the dynamics of local or regional collective, cultural and tourist projects (opportunities and risks)
  • Understand the resources and partnerships needed to develop visitor numbers, with different professionals at national and international level.

Detailed programme

DAY 1: BUILDING A LOCAL PRESENCE FOR YOUR SITE

ISSUES FOR THE REGION

  • What is at stake for the local area (jobs, tourist infrastructure, shops, transport, etc.)?
  • Administrative organisation of an area and relations with elected representatives
  • Networks and organisations in the fields of culture and tourism, organisation of decentralised State services, local institutional players and their skills.

PARTNERS OF THE HERITAGE SITE

  • Special cultural and scientific partnerships
  • International cooperation in partnership with local structures

[ONLINE MODULE]: Services and structures to turn to in order to comply with the rules governing the operation of a site (safety, development, works, etc.).

DAY 2: BUILDING YOUR TOURISM ECOSYSTEMWELCOMINGVISITORSENCOURAGINGLOCAL TOURISM ANCHORING

  • Work with tourism institutions (tourist offices, ADT, CRT, etc.), set up tourism partnerships and promote a site on a local scale.
  • Obtain labels

MARKETING VIA TOURISM PROFESSIONALS(NATIONAL AND INTERNATIONAL)

PROMOTE YOUR SITE ON INTERNATIONAL MARKETS(INSTITUTIONAL AND PRIVATE PARTNERS)

Methods & Procedures

TEACHING METHODS AND TOOLS

  • Using practical examples (rural areas, urban areas, etc.), map out the networks of possible partners.
  • Tool sheet

ASSESSMENT METHODS

  • Knowledge MCQs

Speaker

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Carine GUIMBARD

Administrator of the Villa Cavrois (59), Amiens Cathedral Towers & Treasures (59), Grande Armée Column in Wimille (59)

"Creating links based on the common ground of memory and heritage in dialogue with current practices, through societal and environmental approaches. "

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Elodie GRILLI

Head of the Visitor Development and Relations Department, Economic Development Division

"Passionate about history and heritage, I have been working at the Centre des Monuments Nationaux for 15 years. I have specialised in the field of economic development and will be sharing this experience with enthusiasm as part of this training course. "