Managing a bookshop-boutique within a heritage and/or tourist site
The bookshop-boutique is at the heart of the visitor experience. Using a pragmatic method based on examples, you will be able to define the right commercial concept and develop its commercial performance.
-
Reference : DE
-
14-15 may 2024
9.30am - 5.30pm -
Duration : 2 days
-
Price
1,150 - Please contact us for preferential rates -
Audience
Owners, directors and managers of public and private heritage sites
Economic development officer
Bookshop manager -
Location
Domaine national de Saint-Cloud -
Modality : On-site
-
Requirement : Basic knowledge of heritage site management
- REGISTER
Objectives - Target skills
- Define the commercial concept in line with the identity of the site and the visitor base
- Master the economic and financial management tools
- Manage your sales team to improve the visitor experience and economic performance
Detailed programme
THE BOOKSHOP-BOUTIQUE: A CONCEPT AT THE HEART OF THE VISIT
- The role of the bookshop-shop for the visitor
- Integrating this stage into the visitor itinerary
- Developing a commercial concept in line with the identity of the heritage site and visitors' expectations
DAY-TO-DAY MANAGEMENT OF THE SITE
- Fitting out the site in line with the defined commercial concept
- Putting together a range of products
- Create products and sign contracts with partners
- Controlling supplies and managing stock
BUSINESS MANAGEMENT
- Estimate sales potential and produce a forecast operating account
- Analyse the performance of the bookshop/shop
- Taking corrective action
LEADING A TEAM
- Recruiting and training your team
- Setting and adjusting team objectives
- Managing the team in line with the objectives set
Methods & Procedures
TEACHING METHODS AND TOOLS
- Case studies applied to your shop to define your own sales concept
- Tool sheet: Optimising performance
ASSESSMENT METHODS
- Knowledge MCQs