Nurturing a cultural programme

Visiting a castle, archaeological site or religious building is an opportunity for visitors to enjoy a special experience. Linked to the history of the heritage site or to current events, these events are a real tourist attraction and enhance the value of the site itself.

Photo - Animations jeunes à la Conciergerie

  • OC

  • 9.30am - 5.30pm

  • 2 days

  • 1,150 - Please contact us for preferential rates
  • Cultural programme manager
    Exhibition manager
    Educational and cultural activities officer
    Owner, director and manager of a public or private heritage site
  • Domaine national de Saint-Cloud

  • Classroom-based

  • Basic knowledge of heritage site management

  • REGISTER

Objectives - Target skills

- Defining and adapting programming to the historical and scientific identity of the site, to the expectations of the public and to the identity of the area - Developing a sensitive and creative approach to cultural projects while respecting the various constraints

Detailed programme

CHOOSING A CULTURAL PROGRAMME

  • Defining the "visitor experience" / changing public expectations (seeking something new, unusual, emotional, spectacular, a journey through time, etc.)
  • Positive impacts for teams, the public and the region
  • Variety of cultural programmes and events (historical, scientific, artistic, educational, etc.)
  • From educational workshops to major sound and light shows and artist performances

SETTING UP

  • Introduction to the regulatory and budgetary aspects of setting up a cultural programme
  • Seasonality of events and links with current events
  • The pleasures and constraints of setting up projects with partners
  • Communicating about proposed events
  • Special features of exceptional temporary programmes (fairs, bicentennials, festivals, exceptional shows, etc.)
  • Contemporary art: "carte blanche" policy in a heritage site

Methods and procedures

Teaching methods and tools

  • Case studies and examples
  • Tool sheet

Assessment methods

  • Knowledge MCQs

Speaker

Vignaud Anne-Isabelle 337 BD.JPG

Anne-Isabelle VIGNAUD

Head of the Cultural Events Department at the Centre des monuments nationaux

"Previously, I spent six years running the EPCC La Condition Publique, a cultural factory in Roubaix, and ten years running the Saint Exupéry cultural centre in Reims. I began my career at the Carnavalet museum. "